Lead Generation Success for a Growing Digital Support and Website Development Firm
When Berry Interesting Productions came to Jasz Rae Digital, they were working with another marketing provider who was not moving the needle for them.
We started with our signature strategic growth plan. We sat down with D’nelle Dowis, the founder & owner of Berry Interesting Productions, and did a deep dive into their target audience and competitive landscape.
We quickly determined that the plan their existing marketing provider put together was a one-size-fits-all approach that wasn’t what Berry Interesting Productions really needed.
Instead of heavy content marketing and posting to all the major social media channels, we took a really customized approach and figured out exactly where Berry Interesting Productions’ target audience was hanging out and what was going to reach them.
Specifically, this meant:
- Creating two content offers specifically tailored to the pain points of the target audience
- Running in-platform form fill Facebook and Instagram ads to drive leads
- Develop a nurturing strategy to stay top-of-mind and build trust with prospects
- Position D’nelle as a thought leader via personal LinkedIn posts to drive referral business and showcase expertise
The Results Speak for Themselves
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31 qualified leads in the first 30 days
In the first month alone, we generated 31 qualified leads at a cost per lead under $10 -
Pipeline full of sales-ready leads
Within three months, we had generated 132 qualified leads (at a cost per lead just under $13) giving Berry Interesting Productions a pipeline full of contacts to nurture and convert into sales opportunities
Having a pipeline full of sales-ready leads has allowed the Berry Interesting Productions team to breathe easy. They now know exactly where their next sale is coming from and they have built a pool of people in their target audience that they can engage with and sell to.
These leads are invited to monthly events hosted by the Berry Interesting Productions team and they receive email marketing to keep them engaged with the brand.
"We're so thankful to have the support of the JRD team - we could not navigate the choppy waters of online marketing without them! Although we do most of our work in the digital realm, we at BIPi focus primarily on the behind-the-scenes, tech-heavy stuff like building and supporting websites, managing complex digital projects, and keeping online infrastructure healthy and well-oiled. We are definitely not marketing strategists - we're tacticians, implementers, and UX nerds! Thankfully, JRD takes care of all of that marketing strategizing for us.
They've helped us narrow our focus and set up internal processes that make the marketing work we are still handling in-house much easier to navigate. We don't have to worry about running social ad campaigns, creating content calendars, writing client case studies, or making strategic decisions on timing. We're alllllllmost to a "set it and forget it" phase, which is exactly where we've spent the last couple years yearning to be. We know that we can trust JRD to offer up sound advice, high-quality copywriting, and reliable ad management at a price point we can afford. We can't recommend JRD highly enough, and we're delighted to already be mapping out our partnership into 2023."