Case Study:  Outgrow Your Garage

How a Strategic Growth Plan Tripled Workshop Conversions and Created a Clear Path to Scalable Growth

Overview

Outgrow Your Garage came to Jasz Rae Digital with a clear mission: increase leads, clarify their marketing direction, and prepare for the launch of a new subscription program. They were experts in operations for small businesses but needed stronger, more strategic marketing to support their next phase of growth. Through a comprehensive strategic growth plan and light advisory support, we helped them create a full-funnel marketing system, onboard to HubSpot, and implement content that aligned directly with their ideal customers. The result? Their very first workshop after working together produced the highest conversion rates they had ever seen: 30% of attendees joined their mailing list, and 10% signed up for a future event on the spot.

About Outgrow Your Garage

Outgrow Your Garage helps small business owners scale through streamlined processes, strong operations, and practical systems. Their workshops, trainings, and soon-to-launch subscription program empower entrepreneurs to grow with confidence — without the overwhelm.

The Challenge

While Outgrow Your Garage excelled operationally, marketing had become a bottleneck. Their challenges included:

• Unclear marketing direction and goals
• Low conversion rates from workshops and events
• No formal lead generation system
• Limited clarity on how much content they needed and why
• No centralized CRM to manage leads and nurture engagement

Their team knew they were onto something powerful with their offer, but needed a structured, strategic approach to reach the right people at the right time.

The Solution: A Full Strategic Growth Plan + Advisory Support

We built a customized growth plan designed to align their goals, deepen their understanding of their ideal customers, and help them execute marketing in a way that felt manageable and scalable.

1. Content Strategy Aligned to Their Ideal Customer

We mapped out content themes and topics tailored to the specific challenges and aspirations of their audience. This became the backbone of their messaging across workshops, emails, and social content.

2. Competitive Assessment

We evaluated three key competitors to understand their positioning, offerings, pricing models, and content strategy. This helped Outgrow Your Garage identify gaps and opportunities in their own messaging and subscription program.

3. Revenue Planning + Lead Generation Targets

Using their current metrics and growth goals, we built a clear revenue model and reverse-engineered the lead-generation requirements needed to hit those numbers.

4. HubSpot Onboarding & CRM Strategy

We recommended and supported their onboarding to HubSpot Starter, giving them:

• A centralized home for lead capture
• Tools to nurture prospects between events
• A clearer view of their funnel and conversion metrics

5. Full-Funnel Marketing Plan

To ensure their marketing was cohesive and purposeful, we created a complete TOFU–MOFU–BOFU strategy, outlining the content, actions, and touchpoints needed at every stage.

Once the strategy was complete, we transitioned into a light advisory retainer supporting Jessi with implementation questions and strategic decisions as she brought the plan to life.

The Results

The very first workshop they hosted after implementing the strategic plan produced their highest conversion rates to date:

• 30% of attendees joined their mailing list
• 10% signed up for a future event immediately
• A dramatic increase over any previous workshop or training